2019 / 2020
Branding + Identity Design + UX/UI Design + Webdesign
Blockchain based Casino dApp
The world of online casino games is dubiou, there are many shady and untrustworthy platforms. With it's decentralized all-in-one casino app (dApp), Phantastic Casino is a startup that aims to nothing more then to revolutionize the world of casino games. By using blockchain technology they provide transparency and security regarding the whole process of gaming and the distribution of rewards. That's why there dApp is among the most trustworthy and safe ones on the whole market.
Together with the team I developed a brand strategy to express those benefits and values. By building on their purpose of providing a fun, trustworhy and professional environment, I created a visual language that could flex across the gaming space and into the hearts and minds of there customers. I helped shape a promise for the Phantastic Casino brand: Get rewarded by having fun. It positions the product as a brand that enriches people’s daily lives with benefits while entertaining them and enhance there day.
Ispolink is a blockchain startup that aims to provide a cutting-edge match making platform that is designed to address one of the most fundamental challenges nowadays: sourcing top talents. Ispolink’s blockchain based product facilitates the processes for filling roles by providing a full cycle recruitment system. The platform makes the entire recruitment process fully transparent and automated.
The goal was to creat an in detail brand strategy to find out what the core valuesof the project are and how to reach out to our target audience. Over the course of 6 months I created an in deep brand strategy, an in detail corporate identity with brand guide and the company logo. I also created the overall user experience and the user interface of the platform itself.
Based on the goal of creating an entertaining, trustworthy and professional environment for the players, I designed a suitable visual language. The Team had chosen a neon styling with a playful yet professional look. Among other things, this look is ensured by the choice of colors: the combination of navy blue and golden yellow creates a noble appearance. A bright turquoise brings additional dynamic to the color palette.
With its modern and rounded overall concept, the sans serif font "Quicksand" offers formal qualities reminding of the physical characteristics of neon letters. The logo refers to the fantastic character of the casino: Phantastic Casino provides an gaming experience that actually rewards the user for his efforts. The user can not only move up financially but also on the internal leaderboards of the dApp.
In order to organize and map the user flow, I created a schematic representation of the interaction sequence. The complexity of the respective screens is kept simple and clear, but the individual games do contain complex functions.
They served as a starting point for the actual implementation of the software. In the beginning, there was a focus on the first game of the MVP, called Spin Your Soul. It's a game in the style of Dreamcatcher, a popular variation of the Money Wheel. Since Phantastic Casino is a blockchain-based dApp, the user can bet on the various fields with crypto currency and make profits.
I created mockups representing the final application in detail. They served as a starting point for the actual implementation of the software. In the beginning, there was a focus on the first game of the MVP, called Spin Your Soul. It's a game in the style of Dreamcatcher, a popular variation of the Money Wheel.
Since Phantastic Casino is a blockchain-based dApp, the user can bet on the various fields with crypto currency and make profits.